In his new book “Investing in Renewable Energy: Making Money on Green Chip Stocks” (→read book discussion) Jeff Siegel explains how to position portfolios in order to achieve long-term investment success in the renewable energy field. CleanTechies has talked to the author about his book, his suggestions to investors and his personal career and investment experiences.
CleanTechies: Jeff, how do you define the target audience of your book? Do you want to appeal to institutional or individual investors?
Jeff Siegel: The book primarily addresses individual investors as most of the information found in it is information any institutional investor should already know. Though I have found that a lot of folks who are simply renewable energy advocates have been buying the book too. I think it provides a great resource for those who simply want to learn more about why the large-scale integration of renewable energy is inevitable.
CleanTechies: What do you suggest individual investors then – to invest in private companies, in publicly traded companies or in funds?