Ford announced it will drop the price of the battery-powered 2014 Focus Electric—just weeks after company executives said the automaker would avoid the trend of lowering EV sticker prices. By dropping the price of the Focus Electric by $4,000, Ford joins an ongoing electric car price war in which $199 a month leases have become popular.
With electric vehicles still struggling to find a foothold in the mainstream market, General Motors has offered major discounts on its Chevrolet Volt to move cars off sales lots, and Toyota has scrapped plans for widespread sales of its new all-electric minicar.
While GM reported a record-setting month for Volt
A quick note from the electric vehicle show in Los Angeles this week:
It’s true that most of the credible car-makers have EV products scheduled for delivery in the not-too-distant future. But they’re obviously hedging their bets, delaying their market entrance as long as possible, so as to maximize the penetration