trademark application – CleanTechies

In Green Brand Battle U.S. Court Bars Chinese SUN-EARTH Eco-mark

SunEarth (owned and operated by the Solaray Corporation since 1992) has been marketing and selling solar thermal collectors and related components under the SUNEARTH brand since 1978.

In 2009, SunEarth filed an application with the U.S. Patent and Trademark Office (USPTO) seeking federal trademark protection for the SUNEARTH word mark.

02/29/2012 0 comment

Renewable Energy

Two More Eco-marks Dinged for Descriptiveness

written by Walter Wang

I’ve written before about the increasingly common challenge in obtaining U.S. registrations for eco-marks, i.e., the proscription against registering “merely descriptive” marks (see, e.g., my post about the HYBRID GREEN mark here).

Often the eco-marks include the term “GREEN,”

06/23/2011 0 comment