Just as new patent filings can indicate the direction technology is moving, trademark application data can reveal trends in branding.
This is the idea behind the Dechert law firm’s Annual Report on Trends in Trademarks (created and produced by Glenn Gunderson) in which the firm
One of the common hurdles green brand owners have to overcome to protect their brands is U.S. trademark law’s proscription against registration of marks that are “merely descriptive” of the goods or services.
The rationale for this rule is that registering a generic or descriptive term would restrict