I’ve had quite the relationship with my energy company. When I moved to New York, we fell in love. I would always pay attention to her needs – buying “green” energy when she installed wind turbines and reading my bill every month to compare usage to the previous month and 12 months prior, and she rewarded me for my efforts with a bill that required less and less every month.
But over the past four years I’ve started to settle down, and I’ve started to take my dear energy company for granted, and I feel like she’s beginning to take me for granted as well. I still keep my consumption low and pay on time to keep us both happy, but she’s stopped expanding into wind and solar technologies and now the spark is gone (pun intended). Our underlying relationship hasn’t changed – she still uses the same fundamental business model and I still only see my electricity usage once a month when the bill comes. To say the least, neither of us are doing anything new and the relationship has grown stale.