Tag: green business


Important Media wants to hear from you: what inspired you to work in sustainability? How does your company support the green economy? What’s your best marketing tips for green biz? Let us know


Finding a job in today’s highly competitive employment market can be difficult. Job seekers must boast solid skills and serious job hunting savvy to find great positions. For job seekers who are focused on working with green companies, improving their Read more…


Harry Potter mania is once again sweeping the globe in preparation for the final movie, Harry Potter and the Deathly Hallows Part 2, being released July 15. Legions of fans have dusted off their Potter books and breathlessly await the Read more…


For decades, it has been clear that sustainability is necessary to ensure the Earth’s survival. Now the green imperative has expanded from environmental activists to boardroom executives. The business community is confronting both a call to action and stark ultimatum: Read more…


Greenwash (verb, ˈgrēn-wȯsh) – to market a product or service by promoting a deceptive or misleading perception of environmental responsibility. Companies are launching major ad campaigns to tout their green credentials, but many of their claims are misleading.


Although tax season just ended, addressing climate risk and sustainability should remain at the forefront of every CxO’s mind. Why? It’s about potentially missing significant opportunities to increase efficiencies and reduce costs through improved internal processes and controls, reduce risks Read more…


Wal-Mart officials have vowed to cut the company’s greenhouse gas emissions by 20 million metric tons by 2015, a sweeping strategy by the retail giant to reduce the carbon footprint of its network of suppliers and stores. Company leaders say Read more…


The green economy is thriving despite the economic downturn, according to the State of Green Business 2010 report released Wednesday by Greener World Media. “Green professionals weren’t among the first to be thrown overboard,” said Joel Makower, report author and Read more…


This is the last of three posts on the Executive Council’s “Value-Based Sustainability” event last week (read previous posts here and here). As official sponsor of the event, CleanTechies raffled off five free tickets to our Facebook fans, Twitter followers Read more…


A couple of years after former Sierra Club President Adam Werbach founded  ActNow, a sustainable business consultancy, he signed up Walmart as a client. This brought Werbach considerable notoriety in eco-activist circles. Walmart’s record of environmental responsibility had previously been Read more…


Green businesses in the San Francisco Bay Area abound, and green professionals are fortunate enough to be offered an array of green events they can choose from at any time. As editor of green media outlet CleanTechies, I particularly like Read more…

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