Greenwash (verb, ˈgrēn-wȯsh) – to market a product or service by promoting a deceptive or misleading perception of environmental responsibility.
Companies are launching major ad campaigns to tout their green credentials, but many of their claims are misleading.
By now, most of us have heard about the infamous oil spill in the Gulf of Mexico and the woes that BP has had in trying to cap it. The exact total amount of the spillage is actually unknown, but estimates keep climbing.
But have you ever considered exactly how they calculate and track that oil spill? Well, there happens to be some very specialized software that does exactly that… and given the current events we thought it would be good to take a look at this software. There are two types of software that we need to look at — one to estimate the size of the spill at the site, and the other to track that spill over a given period of time.
Calculating Spill Size
Released by The Oil Spill Training Company Limited, The Slick Calculator And Reporter uses the Bonn Agreement Code — an internationally recognized system — to generate its information. The software uses the overall appearance of the oil spill to calculate the volume of oil in the water by the estimated oil thickness.
For those unaware, Microsoft Hohm is an online service that allows consumers to see how much electrical power and gas they use in a given month, with suggestions on how to lower their consumption.
Microsoft recently updated this application with some new features including information pages covering every zip code in the United States and two dozen behavior recommendations for those who take the time to create a Hohm energy profile. Hohm also now features an energy breakdown dashboard that provides more detailed information about where your household is using the most energy.
Microsoft is not the only company getting in on home energy efficiency.
A nanorobot which defends a single cell against dangers such as the AIDS virus or H1N1 is the main character of a video game about molecular biology that is being developed by the Universidad Santo Tomas, in Chile.
Kokori, which means “collective game” in Rapanui (the language spoken in Easter Island), is one of six projects that won 2.3 million dollars in a contest about applying informative technology for educational purposes, organized by the National Commission of Scientific and Technological Research.
Of the six projects, Kokori, which uses information taught at the high school level biology, won $424,000.
Turning the country’s vast islands of proprietary utility networks and isolated power equipment into an intelligent grid that manages the power going into homes, offices and factories will take decades and hundreds of billions of dollars. IBM is partnering with veteran energy efficiency and grid communications company Trilliant to ensure that the companies’ grid hardware and software will speak the same language.
The agreement to integrate IBM’s Websphere and Tivoli products for managing enterprise data into Trilliant’s smart grid communications system provides utilities with and end-to-end system for collecting information and administering grid operations.
Trilliant, which currently has more than 200 utility customers, provides technology that can relay information about power consumption and network performance from smart meters in homes, to utility equipment out in the field such as transformers and substations, and then on to centralized (head end) utility servers. The company will build its management system using Websphere’s application server and the Tivoli network management suite.
Imagine directing traffic in Manhattan when the power is out, no one knows how to find the bridges or tunnels, and most of the drivers are speaking different languages. That scenario is similar to what smart grid company Gridpoint is up against in building software than will enable electric vehicles, charging equipment, utilities and grid operators to all get along.
Gridpoint is developing version 3 of its Smart Charging software (due to ship to customers in September) that will schedule and monitor vehicle charging while keeping track of the grid’s health. The software includes tools that enable utilities to understand how vehicles individually and in aggregate are impacting power demand. Utilities can compare recent vehicle demand on the grid with what would have happened with no control over vehicle charging to see how well their attempts at shifting the load are doing. The Smart Charging software also provides day-ahead demand projections based on previous charging data.